What Makes Us Different?
Just a few of the many reasons below
Comfort
Our #1 Client Feedback
"These are the most comfortable jeans I've owned"
Craftsmanship
Handcrafted Jeans. Superiority in Laundry Finishing
Fair Value
Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain
Available in Three Fresh Fits
Skinny, slim & Straight
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Straight Mercer Jeans
- Regular price
- RM500 MYR MYR Khaki
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MYR | Khaki - Sale price
- RM500 MYR MYR MYR Khaki
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Straight Stone Jeans
- Regular price
- RM400 MYR MYR Medium/Dark Gray
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RM500 MYR MYR | Medium/Dark Gray - Sale price
- RM400 MYR MYR RM500 MYR MYR Medium/Dark Gray
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING -
Straight Oliver Jeans
- Regular price
- RM290 MYR MYR Light/Medium Blue
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MYR | Light/Medium Blue - Sale price
- RM290 MYR MYR MYR Light/Medium Blue
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Men's Slim
MID-RISE WITH ZIPPER FLY
Shop All Slim
STRAIGHT THROUGH HIP
SLIM THROUGH THIGH
15 ½” LEG OPENING -
Slim Stone Jeans
- Regular price
- RM500 MYR MYR Medium Gray
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MYR | Medium Gray - Sale price
- RM500 MYR MYR MYR Medium Gray
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Slim Mosco Jeans
- Regular price
- RM415 MYR MYR Medium Blue
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MYR | Medium Blue - Sale price
- RM415 MYR MYR MYR Medium Blue
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Skinny Mercer Jeans
- Regular price
- RM250 MYR MYR Light Gray
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RM500 MYR MYR | Light Gray - Sale price
- RM250 MYR MYR RM500 MYR MYR Light Gray
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Skinny Crosby Jeans
- Regular price
- RM400 MYR MYR Medium/Dark Blue
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RM500 MYR MYR | Medium/Dark Blue - Sale price
- RM400 MYR MYR RM500 MYR MYR Medium/Dark Blue
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING -
Skinny Wooster Jeans
- Regular price
- RM350 MYR MYR Light/Medium Blue
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RM500 MYR MYR | Light/Medium Blue - Sale price
- RM350 MYR MYR RM500 MYR MYR Light/Medium Blue
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Skinny Staple Jeans
- Regular price
- RM500 MYR MYR Medium Blue
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MYR | Medium Blue - Sale price
- RM500 MYR MYR MYR Medium Blue
Meet The Founder
Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.
Heritage
Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.