What Makes Us Different?
Just a few of the many reasons below
Comfort
Our #1 Client Feedback
"These are the most comfortable jeans I've owned"
Craftsmanship
Handcrafted Jeans. Superiority in Laundry Finishing
Fair Value
Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain
Available in Three Fresh Fits
Skinny, slim & Straight
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Straight Mercer Jeans
- Regular price
- LE 6,469 EGP Khaki
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EGP | Khaki - Sale price
- LE 6,469 EGP EGP Khaki
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Straight Stone Jeans
- Regular price
- LE 6,469 EGP Medium/Dark Gray
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EGP | Medium/Dark Gray - Sale price
- LE 6,469 EGP EGP Medium/Dark Gray
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING -
Straight Oliver Jeans
- Regular price
- LE 3,767 EGP Light/Medium Blue
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EGP | Light/Medium Blue - Sale price
- LE 3,767 EGP EGP Light/Medium Blue
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Men's Slim
MID-RISE WITH ZIPPER FLY
Shop All Slim
STRAIGHT THROUGH HIP
SLIM THROUGH THIGH
15 ½” LEG OPENING -
Slim Stone Jeans
- Regular price
- LE 6,469 EGP Medium Gray
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EGP | Medium Gray - Sale price
- LE 6,469 EGP EGP Medium Gray
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Slim Benson Jeans
- Regular price
- LE 4,528 EGP Light Blue
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LE 6,469 EGP | Light Blue - Sale price
- LE 4,528 EGP LE 6,469 EGP Light Blue
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Slim Mosco Jeans
- Regular price
- LE 5,382 EGP Medium Blue
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EGP | Medium Blue - Sale price
- LE 5,382 EGP EGP Medium Blue
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Skinny Crosby Jeans
- Regular price
- LE 6,469 EGP Medium/Dark Blue
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EGP | Medium/Dark Blue - Sale price
- LE 6,469 EGP EGP Medium/Dark Blue
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Skinny Wooster Jeans
- Regular price
- LE 4,528 EGP Light/Medium Blue
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LE 6,469 EGP | Light/Medium Blue - Sale price
- LE 4,528 EGP LE 6,469 EGP Light/Medium Blue
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING -
Skinny Staple Jeans
- Regular price
- LE 6,469 EGP Medium Blue
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EGP | Medium Blue - Sale price
- LE 6,469 EGP EGP Medium Blue
Meet The Founder
Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.
Heritage
Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.
